Investment Notes: OneMRI
Why we’re excited to back the team bringing cutting edge diagnostics to millions of Australians.
Most of us know someone whose life took a devastating turn because a diagnosis came too late. A critical scan postponed by weeks. Subtle symptoms that were dismissed until they became impossible to ignore. A condition uncovered only when treatment was no longer viable. But what if that could change? What if early detection became the norm, not the exception?
In an era where quantified self meets overstretched healthcare systems, more people are choosing to take their health into their own hands. And whole-body MRI is emerging as one of the most promising tools in this movement toward proactive, preventive healthcare. By detecting serious conditions early, often before symptoms appear, people are given a powerful window into their own health and biology.
OneMRI is making full-body screening accessible to everyday Australians. They provide whole-body MRI scans that check for over 500 potential conditions including cancer, aneurysms, spinal generation and liver disease. The scans take less than 60 minutes, are safe, radiation-free, available in both cities and regional areas and explained by medical professionals, without the jargon. With their seamless service, OneMRI is pioneering a category-defining approach that empowers people to take charge of their health. By building a personal health baseline, people are primed to make smarter, more informed decisions year on year.
Since launching last year, the team has already made waves. Including a recent feature on Channel 9’s Do You Want To Live Forever?, where OneMRI shared a glimpse into how this technology can save lives. While in the US, companies like Ezra are showing the promise of preventive health. Their recent acquisition by Function Health is a strong signal of just how quickly interest in this space is evolving.
That’s why we’re proud to invest in OneMRI’s seed round alongside our friends at OIF Ventures, TEN13, Antler, Salus VC, Archangel Ventures, Black Sheep Capital, Prtnr, Larsen Ventures and Tribe Global Ventures as they lead the way in building a new paradigm for personal health ownership and early detection.
What We Loved About the Opportunity
Founders Who’ve Built Unicorns And Game Changers
The OneMRI team has a rare and enviable track record, with a powerful combination of deep startup experience and commercial execution. Co-founders Vu Tran and Andrew Barnes (co-founders of the edtech unicorn Go1, most recently valued at $3b) bring world-class product and scaling capability. Joining them as co-founder and CEO is Gopi Sara, a commercial operator who previously led OfferFit’s expansion into Australia, landing enterprise deals with the likes of Foxtel and Medibank, bringing complementary firepower across product, brand and distribution. Together, this team brings a potent mix of technical, clinical and commercial rigour and experience. This isn’t a team theorising about healthcare disruption; they’re actively doing it, with the speed and tenacity we love to see.
A Ticket to Owning the Ecosystem (doing one thing brilliantly)
OneMRI knows that modern healthcare (especially in Australia) is made up of a vast network of interconnected yet often independent operators, including primary care physicians, specialists, allied health and diagnostic providers. Whereas our friends at Everlab are rebuilding and revolutionising the primary healthcare experience, OneMRI is carving out a focused niche along an alternate dimension: namely diagnostics and screenings, starting with whole-body MRs. Here, they can own the end-to-end customer experience without owning the hardware. They drive all patient acquisition, then partner with underutilised radiology clinics, providing their own GP and radiology reporting. This model of demand-generation, with an elevated service overlay, creates a differentiated and defensible position between two incumbents: traditional radiology clinics (who currently largely depend on Medicare referrals) and emerging virtual-first primary care startups like our friends at Everlab. OneMRI has picked a part of healthcare growing in importance and is focusing on exceptional delivery, wrapped in approachable and human-centred customer service.
Riding the Preventive Health Wave
A global shift is underway in how people contemplate their health; defaulting to reactive treatment is giving way to proactive prevention. From wearables that track sleep and heart rate to routine blood panels and full-body MRI scans, more and more consumers are turning to technology to monitor and manage their own health - with both enthusiasm and pride. This trend is further amplified by the rise of health and longevity-focused content from experts like Dr. Andrew Huberman and Dr. Peter Attia, whose evidence-based insights are reaching and inspiring millions. OneMRI sits squarely within this movement, offering the health-curious a powerful tool for early detection and health optimisation. Interest is growing not just among consumers, but also among forward-thinking clinicians who recognise the value of earlier, data-driven interventions.
Already, the OneMRI brand is beginning to break through into the mainstream, positioning itself as a frontrunner in the Australian market; and increasingly, on the global stage. Demand is growing not just locally but internationally, with patients flying in from Singapore, Hong Kong and New Zealand to access their services. And while full-body scans may once have seemed like a luxury for the elite, OneMRi is proving otherwise. Their bookings include executives and entrepreneurs, but also teachers, nurses, tradies and everyday people who are choosing to invest in their long-term health.
"People are more engaged in their health than ever before, with a clear shift in consumer preference from reactive to proactive care. While demand for whole-body MRIs is strong, access has been out of reach for many due to their location. I’m excited to be building a company that is rapidly scaling accessibility to this service at world-class standards across Australia and the Asia-Pacific, empowering individuals to take control of their health through early detection.”
CEO, Gopi Sara
The Challenges We Saw
Can Whole-Body MRI Become Routine?
Full-body scanning is still a novel concept for many Australians. To completely crack the mainstream will require both consumer education and a shift in how people think about value in health. The open question is how deep consumer demand runs beyond the early adopters. While OneMRI’s early traction gives us confidence, we’re mindful that consumer education, trust and price sensitivity could all impact adoption. Encouragingly, the team has already begun seeing rebookings from early customers, hinting at possible repeat behaviours and a path to stronger LTVs. This is part of the team’s thesis - that by helping a consumer determine their baseline, OneMRI becomes an enduring partner for ongoing health tracking, management and optimisation.
Can Platform Dependency Become an Advantage?
While OneMRI is capital efficient by not owning hardware, it does create a platform dependency risk as they rely on third-party MRI clinic capacity. If clinics reprioritise or decide to compete, that could squeeze supply. That said, the team has already brought 16+ partner clinics online and is well ahead of initial expectations. Unsurprisingly, there seems to be a broader willingness among clinics to explore new monetisation paths beyond Medicare. On top of this, the team are also exploring white-labelling with the growing number of clinics offering end-to-end health concierge and longevity services. In this arrangement, OneMRI becomes a seamless hand-off point for providers looking for partners they can trust to deliver consistent quality and an exceptional experience. With multiple white-labelling relationships already established, they are already proving to be an attractive partner.
How We Built Conviction
We’re big believers that some of the best companies start with a clear, narrow wedge into a big, messy system. That’s exactly what OneMRI represents. A focused, high-value service. A standout founding team. A category with global momentum. And a brand that’s already earning national attention. We’re also taken by their vision to move beyond MRI into all preventive scanning and testing. After all, preventive health is not just a trend; it’s a structural shift in how we approach wellbeing. With OneMRI, we’re backing a company at the forefront of that transformation.